This isn’t Chipotle’s first transfer into digital foreign money. Final 12 months, Chipotle introduced it might give away $100,000 in free burritos and $100,000 in bitcoin to rejoice Nationwide Burrito Day. This 12 months, Chipotle launched its personal in-experience foreign money, Burrito Bucks, on Roblox (RBLX) to accompany the launch of its Burrito Builder sport on the identical platform. Gamers may alternate Burrito Bucks for a free entrée code at collaborating Chipotle eating places.
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